all photos courtesy of H&M
H&M was inspired by more than the music at Coachella this year and have created a new line celebrating the music festival season for their third Fashion Against Aids Campaign. H&M salutes the headbands, cool belts, blazers, rompers, and wild patterns people don while rocking out under the sun.
all photos courtesy of H&M
"For me, festivals are unique and inspirational places as they join both music and fashion. To see your favorite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection," said Ann-Sofie-Johansson, H&M's head of design in a press release on H&M.com. 25 percent of sales from the line will go toward programs to promote awareness.
Flowy fabrics, tribal/boho designs, hats, and a general sense of cool describe the line that launches May 20th in stores. With options for both guys and girls and cool camping digs like sleeping bags and tents, festival goers should be more than ready to hit the circuit with Glastonbury, Bonnaroo, and Lollapalooza in the months ahead.
all photos courtesy of H&M
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